Legal Marketing 101

Evaluating Advertising Costs Between Platforms

May 21, 2021 Rosen Advertising Season 1 Episode 5
Legal Marketing 101
Evaluating Advertising Costs Between Platforms
Show Notes

On this week's episode we go through methods to evaluate advertising costs and weigh out the pros and cons between advertising platforms. We will cover: CPM (cost per mille) and CPC or cost per thousand impressions and cost per click method, and ultimately how to calculate the best return for your investment.

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