Legal Marketing 101
Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here.
The website: rosenadvertising.com
Episodes
128 episodes
Mastering Google Ads: Cost-Effective Strategies for Law Firms
Mastering Google Ads: Cost-Effective Strategies for Law FirmsThis episode sheds light on how legal marketers can effectively optimize their Google Ads to maximize reach and conversions without overspending. By strategically focusing on ...
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Season 4
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Episode 8
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14:07
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Stop Wasting Time, Start Scaling: 3 Ways to Automate NOW
Stop Wasting Time, Start Scaling: 3 Ways to Automate NOWThis episode explores how legal marketing automation can save time, reduce errors, and improve client experiences in law firms. We discuss strategies for streamlining client intake...
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Season 4
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Episode 7
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12:37
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Law Firm Ads That Don't Look Like Ads
Law Firm Ads That Don't Look Like AdsEver wondered why your law firm's advertisements aren't hitting the mark? Join our host, Toby Rosen, as we reveal innovative marketing strategies designed to break through ad fatigue and build genuin...
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Season 4
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Episode 6
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13:42
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Transform Your Small Law Firm's Marketing with Free and Low-Cost Digital Tools
Small law firms can compete effectively in marketing without a large budget by leveraging strategic, low-cost tools and community connections. This episode reveals actionable insights into utilizing online resources, enhancing client relationsh...
Subscriber Episode
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Season 4
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Episode 5
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16:34
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Maximizing Your Law Firm's Online Potential with WordPress
Pros & Cons of WordPress for Law FirmsChoosing WordPress for your law firm's website involves weighing significant benefits against notable drawbacks. While its flexibility, SEO options, and cost-effectiveness are appealing, learnin...
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Season 4
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Episode 4
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18:21
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Stop Copying Everyone Else; Create Your Own Damn Strategy
Stop Copying Everyone Else; Create Your Own Damn StrategyThis episode encourages law firms to stop copying competitors and instead create unique marketing strategies that reflect their individual strengths. It explores the importance of...
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Season 4
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Episode 3
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16:32
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Your 2025 Marketing Plan
Your 2025 Marketing Plan We explore the essential steps to understanding client origins, maximizing ROI, and aligning your strategies with the firm's ambitions. Toby offers insights into using AI-driven tools for everything from em...
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Season 4
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Episode 2
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19:17
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Why Every Lawyer Needs a Content Strategy, and How to Create One
Why Every Lawyer Needs a Content Strategy, and How to Create OneWhat if you could craft a legal content strategy as effective as your courtroom tactics? Join me, Toby Rosen, as we discover the power of a well-structured content ...
Subscriber Episode
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Season 4
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Episode 1
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18:52
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How to Leverage Client Reviews in Law Firm Marketing
7 Ways to Leverage Client Reviews in Law Firm MarketingWhat if every client review could act as a digital referral, significantly influencing potential clients' decisions?Join me, Toby Rosen, as we learn how to turn these review...
Subscriber Episode
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Season 3
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Episode 46
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30:56
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Law Firm Marketing Basics for 2025
Law Firm Marketing Basics for 2025Join our host, Toby Rosen, as we explore the multifaceted world of multimedia marketing to boost your law firm's credibility and reach. Learn why updating your content matters, and how to use calls to a...
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Season 3
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Episode 45
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26:22
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Should I Still be Optimizing for Voice Search?
Should I Still be Optimizing for Voice Search?Join our host, Toby Rosen, as we explore practical strategies for enhancing your law firm's visibility in the era of AI and voice search technologies. Could voice search be the game-changer ...
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Season 3
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Episode 44
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16:50
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What is Social Listening?
What is Social Listening, and How Can It Help My Firm Stay Ahead of Competitors?Curious about how law firms can anticipate client needs and spot emerging trends using digital conversations? Join our host, Toby Rosen, as we discover how ...
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Season 3
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Episode 43
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13:18
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Google Ads: Key Ad Writing Tactics
Google Ads: Key Ad Writing TacticsJoin me, Toby Rosen, as we dissect the art of crafting ads that rise above the clutter, leveraging contrast to make your firm stand out in a competitive market. We'll explore how to create campaigns tha...
Subscriber Episode
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Season 3
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Episode 42
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19:51
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The Power of Webinars for Legal Marketing
The Role of Webinars in Legal MarketingJoin our host, Toby Rosen, as we explore how webinars have become an essential tool for law firms. Discover how webinars can help establish your firm’s credibility, showcase thought leaders...
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Season 3
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Episode 41
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13:10
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What is Personalization in Email Marketing?
What is Personalization in Email Marketing? Join our host, Toby Rosen, as we guide you through the art of crafting emails that not only capture attention but also build trust in your legal practice. Imagine your emails stan...
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Season 3
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Episode 40
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15:12
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What is the Most Effective Way to Repurpose Old Content to Keep It Fresh and Relevant?
What is the Most Effective Way to Repurpose Old Content to Keep It Fresh and Relevant?Join our host, Toby Rosen, as we unlock the secrets of transforming stale legal marketing content into fresh, engaging material that captivates your a...
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Season 3
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Episode 39
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14:57
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How Do I Set Up a High-Converting Funnel?
How Do I Set Up a High-Converting Funnel?Can you imagine transforming your legal practice with a marketing funnel that consistently converts leads into clients? In this episode we're uncovering the essential building blocks of c...
Subscriber Episode
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Season 3
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Episode 38
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24:53
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What is Gamification in Marketing? Can it Work for Law Firms?
What is Gamification in Marketing, and Can It Be Applied to a Law Firm’s Client Engagement Strategy?Join our host, Toby Rosen, as we discover how gamification—usually reserved for tech and entertainment sectors—can be your secret weapon...
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Season 3
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Episode 37
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16:05
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How Do I Create Viral Marketing Campaigns for a Traditionally “Serious” Law Practice?
How Do I Create Viral Marketing Campaigns for a Traditionally “Serious” Law Practice?Join our host, Toby Rosen, as we discover how to craft authentic and relatable stories, leverage client testimonials, and deliver valuable resources th...
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Season 3
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Episode 36
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17:08
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What is a Marketing Funnel?
What is a Marketing Funnel?Join our host, Toby Rosen, as we break down each crucial stage of the marketing funnel—awareness, consideration, decision, and retention—revealing how to make your firm stand out through ads, targeted content,...
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Season 3
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Episode 35
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10:15
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What is the Right Balance Between Paid Ads and Organic SEO for Law Firms?
What is the Right Balance Between Paid Ads and Organic SEO for Law Firms?Join our host, Toby Rosen, as we dissect the dichotomy between paid advertising and organic SEO in the legal marketing realm. We'll demystify the nuances of Google...
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Season 3
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Episode 34
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16:25
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How Segmented Automations Maximize Efficiency
How Segmented Automations Maximize EfficiencyHow can your law firm revolutionize client communications and streamline operations? Imagine tailoring every email, message, and notification specifically to the needs of each client segment,...
Subscriber Episode
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Season 3
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Episode 33
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19:25
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How to Leverage Contextual Advertising
How to Leverage Contextual AdvertisingJoin our host, Toby Rosen, as we discover the secret sauce behind contextual advertising and why it’s revolutionizing legal marketing. Ever wondered how to put your law firm in front of the exact cl...
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Season 3
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Episode 32
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14:44
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How Do I Beat My Competitors?
How Do I Beat My Competitors?Join our host, Toby Rosen, as we discover actionable strategies that will transform your legal marketing game. From harnessing the power of keyword gap analysis to optimizing your Google My Business profile,...
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Season 3
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Episode 31
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14:05
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