Legal Marketing 101
Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here.
The website: rosenadvertising.com
Episodes
120 episodes
How to Leverage Client Reviews in Law Firm Marketing
7 Ways to Leverage Client Reviews in Law Firm MarketingWhat if every client review could act as a digital referral, significantly influencing potential clients' decisions?Join me, Toby Rosen, as we learn how to turn these review...
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Season 3
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Episode 46
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30:56
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Law Firm Marketing Basics for 2025
Law Firm Marketing Basics for 2025Join our host, Toby Rosen, as we explore the multifaceted world of multimedia marketing to boost your law firm's credibility and reach. Learn why updating your content matters, and how to use calls to a...
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Season 3
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Episode 45
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26:22
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Should I Still be Optimizing for Voice Search?
Should I Still be Optimizing for Voice Search?Join our host, Toby Rosen, as we explore practical strategies for enhancing your law firm's visibility in the era of AI and voice search technologies. Could voice search be the game-changer ...
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Season 3
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Episode 44
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16:50
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What is Social Listening?
What is Social Listening, and How Can It Help My Firm Stay Ahead of Competitors?Curious about how law firms can anticipate client needs and spot emerging trends using digital conversations? Join our host, Toby Rosen, as we discover how ...
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Season 3
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Episode 43
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13:18
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Google Ads: Key Ad Writing Tactics
Google Ads: Key Ad Writing TacticsJoin me, Toby Rosen, as we dissect the art of crafting ads that rise above the clutter, leveraging contrast to make your firm stand out in a competitive market. We'll explore how to create campaigns tha...
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Season 3
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Episode 42
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19:51
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The Power of Webinars for Legal Marketing
The Role of Webinars in Legal MarketingJoin our host, Toby Rosen, as we explore how webinars have become an essential tool for law firms. Discover how webinars can help establish your firm’s credibility, showcase thought leaders...
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Season 3
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Episode 41
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13:10
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What is Personalization in Email Marketing?
What is Personalization in Email Marketing? Join our host, Toby Rosen, as we guide you through the art of crafting emails that not only capture attention but also build trust in your legal practice. Imagine your emails stan...
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Season 3
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Episode 40
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15:12
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What is the Most Effective Way to Repurpose Old Content to Keep It Fresh and Relevant?
What is the Most Effective Way to Repurpose Old Content to Keep It Fresh and Relevant?Join our host, Toby Rosen, as we unlock the secrets of transforming stale legal marketing content into fresh, engaging material that captivates your a...
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Season 3
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Episode 39
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14:57
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How Do I Set Up a High-Converting Funnel?
How Do I Set Up a High-Converting Funnel?Can you imagine transforming your legal practice with a marketing funnel that consistently converts leads into clients? In this episode we're uncovering the essential building blocks of c...
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Season 3
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Episode 38
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24:53
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What is Gamification in Marketing? Can it Work for Law Firms?
What is Gamification in Marketing, and Can It Be Applied to a Law Firm’s Client Engagement Strategy?Join our host, Toby Rosen, as we discover how gamification—usually reserved for tech and entertainment sectors—can be your secret weapon...
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Season 3
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Episode 37
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16:05
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How Do I Create Viral Marketing Campaigns for a Traditionally “Serious” Law Practice?
How Do I Create Viral Marketing Campaigns for a Traditionally “Serious” Law Practice?Join our host, Toby Rosen, as we discover how to craft authentic and relatable stories, leverage client testimonials, and deliver valuable resources th...
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Season 3
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Episode 36
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17:08
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What is a Marketing Funnel?
What is a Marketing Funnel?Join our host, Toby Rosen, as we break down each crucial stage of the marketing funnel—awareness, consideration, decision, and retention—revealing how to make your firm stand out through ads, targeted content,...
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Season 3
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Episode 35
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10:15
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What is the Right Balance Between Paid Ads and Organic SEO for Law Firms?
What is the Right Balance Between Paid Ads and Organic SEO for Law Firms?Join our host, Toby Rosen, as we dissect the dichotomy between paid advertising and organic SEO in the legal marketing realm. We'll demystify the nuances of Google...
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Season 3
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Episode 34
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16:25
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How Segmented Automations Maximize Efficiency
How Segmented Automations Maximize EfficiencyHow can your law firm revolutionize client communications and streamline operations? Imagine tailoring every email, message, and notification specifically to the needs of each client segment,...
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Season 3
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Episode 33
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19:25
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How to Leverage Contextual Advertising
How to Leverage Contextual AdvertisingJoin our host, Toby Rosen, as we discover the secret sauce behind contextual advertising and why it’s revolutionizing legal marketing. Ever wondered how to put your law firm in front of the exact cl...
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Season 3
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Episode 32
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14:44
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How Do I Beat My Competitors?
How Do I Beat My Competitors?Join our host, Toby Rosen, as we discover actionable strategies that will transform your legal marketing game. From harnessing the power of keyword gap analysis to optimizing your Google My Business profile,...
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Season 3
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Episode 31
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14:05
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How Big Is Your Market?
How Big Is Your Market?Join our host, Toby Rosen, as we we break down the critical components of market size—Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM)—and discuss how the...
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Season 3
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Episode 30
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14:56
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Why Should I Trust Google's Algorithms?
Why Should I Trust Google's Algorithms?Join our host, Toby Rosen, as we uncover how Google's sophisticated data analysis refines your advertising efforts, increasing visibility and converting potential clients into actual clients. Learn...
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Season 3
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Episode 29
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10:40
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Should I Copy My Competitors' Marketing Strategy?
Should I Copy My Competitors' Marketing Strategy?Join our host, Toby Rosen, as we uncover the secrets to refining your advertising, content marketing, and client acquisition methods by analyzing your competitors. We'll guide you through...
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Season 3
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Episode 28
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19:14
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3 Keys to Writing Great Email Content
3 Keys to Writing Great Email ContentJoin our host, Toby Rosen, as we guide you through the transformative power of storytelling in legal marketing. We'll explore how authentic narratives can create emotional connections, making your co...
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Season 3
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Episode 27
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19:59
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What is Remarketing?
What is Remarketing?Join our host, Toby Rosen, as we demystify how placing a pixel on your website can strategically keep your brand omnipresent in the minds of your audience, nudging them to take that final step towards conversion. Lea...
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Season 3
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Episode 26
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13:22
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What is a CTA?
What is a CTA?Join our host, Toby Rosen, as we cover some practical insights into transforming your website visitors into loyal clients by mastering the three core elements of successful CTAs: clarity and simplicity, urgency and importa...
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Season 3
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Episode 25
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11:10
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4 Ways to Lower Your Cost Per Click
4 Ways to Lower Your CPC on Google AdsJoin our host, Toby Rosen, as we discuss four transformative strategies that can revolutionize your legal marketing campaigns. These tips are crafted to help you make the most out of your advertisin...
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Season 3
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Episode 24
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9:41
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AI Again: Part 4: What's Next?
AI Again: Part 4: What's Next?Is integrating AI into your legal practice worth the investment right now? I'll help you answer that pressing question. Staying informed is crucial, even if you decide to hold off on immediate AI in...
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Season 3
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Episode 23
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5:41
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AI Again: Part 3: Supercharge Document Generation
AI Again: Part 3: Supercharge Document GenerationFind out how integrating artificial intelligence can streamline workflows, minimize human error, and ensure compliance with legal standards. In this episode, we break down the concept of ...
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Season 3
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Episode 22
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9:23
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