Legal Marketing 101
Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here.
The website: rosenadvertising.com
Episodes
112 episodes
How Do I Set Up a High-Converting Funnel?
How Do I Set Up a High-Converting Funnel?Can you imagine transforming your legal practice with a marketing funnel that consistently converts leads into clients? In this episode we're uncovering the essential building blocks of c...
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Season 3
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Episode 38
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24:53
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What is Gamification in Marketing? Can it Work for Law Firms?
What is Gamification in Marketing, and Can It Be Applied to a Law Firm’s Client Engagement Strategy?Join our host, Toby Rosen, as we discover how gamification—usually reserved for tech and entertainment sectors—can be your secret weapon...
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Season 3
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Episode 37
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16:05
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How Do I Create Viral Marketing Campaigns for a Traditionally “Serious” Law Practice?
How Do I Create Viral Marketing Campaigns for a Traditionally “Serious” Law Practice?Join our host, Toby Rosen, as we discover how to craft authentic and relatable stories, leverage client testimonials, and deliver valuable resources th...
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Season 3
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Episode 36
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17:08
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What is a Marketing Funnel?
What is a Marketing Funnel?Join our host, Toby Rosen, as we break down each crucial stage of the marketing funnel—awareness, consideration, decision, and retention—revealing how to make your firm stand out through ads, targeted content,...
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Season 3
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Episode 35
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10:15
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What is the Right Balance Between Paid Ads and Organic SEO for Law Firms?
What is the Right Balance Between Paid Ads and Organic SEO for Law Firms?Join our host, Toby Rosen, as we dissect the dichotomy between paid advertising and organic SEO in the legal marketing realm. We'll demystify the nuances of Google...
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Season 3
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Episode 34
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16:25
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How Segmented Automations Maximize Efficiency
How Segmented Automations Maximize EfficiencyHow can your law firm revolutionize client communications and streamline operations? Imagine tailoring every email, message, and notification specifically to the needs of each client segment,...
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Season 3
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Episode 33
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19:25
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How to Leverage Contextual Advertising
How to Leverage Contextual AdvertisingJoin our host, Toby Rosen, as we discover the secret sauce behind contextual advertising and why it’s revolutionizing legal marketing. Ever wondered how to put your law firm in front of the exact cl...
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Season 3
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Episode 32
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14:44
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How Do I Beat My Competitors?
How Do I Beat My Competitors?Join our host, Toby Rosen, as we discover actionable strategies that will transform your legal marketing game. From harnessing the power of keyword gap analysis to optimizing your Google My Business profile,...
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Season 3
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Episode 31
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14:05
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How Big Is Your Market?
How Big Is Your Market?Join our host, Toby Rosen, as we we break down the critical components of market size—Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM)—and discuss how the...
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Season 3
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Episode 30
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14:56
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Why Should I Trust Google's Algorithms?
Why Should I Trust Google's Algorithms?Join our host, Toby Rosen, as we uncover how Google's sophisticated data analysis refines your advertising efforts, increasing visibility and converting potential clients into actual clients. Learn...
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Season 3
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Episode 29
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10:40
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Should I Copy My Competitors' Marketing Strategy?
Should I Copy My Competitors' Marketing Strategy?Join our host, Toby Rosen, as we uncover the secrets to refining your advertising, content marketing, and client acquisition methods by analyzing your competitors. We'll guide you through...
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Season 3
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Episode 28
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19:14
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3 Keys to Writing Great Email Content
3 Keys to Writing Great Email ContentJoin our host, Toby Rosen, as we guide you through the transformative power of storytelling in legal marketing. We'll explore how authentic narratives can create emotional connections, making your co...
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Season 3
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Episode 27
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19:59
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What is Remarketing?
What is Remarketing?Join our host, Toby Rosen, as we demystify how placing a pixel on your website can strategically keep your brand omnipresent in the minds of your audience, nudging them to take that final step towards conversion. Lea...
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Season 3
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Episode 26
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13:22
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What is a CTA?
What is a CTA?Join our host, Toby Rosen, as we cover some practical insights into transforming your website visitors into loyal clients by mastering the three core elements of successful CTAs: clarity and simplicity, urgency and importa...
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Season 3
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Episode 25
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11:10
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4 Ways to Lower Your Cost Per Click
4 Ways to Lower Your CPC on Google AdsJoin our host, Toby Rosen, as we discuss four transformative strategies that can revolutionize your legal marketing campaigns. These tips are crafted to help you make the most out of your advertisin...
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Season 3
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Episode 24
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9:41
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AI Again: Part 4: What's Next?
AI Again: Part 4: What's Next?Is integrating AI into your legal practice worth the investment right now? I'll help you answer that pressing question. Staying informed is crucial, even if you decide to hold off on immediate AI in...
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Season 3
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Episode 23
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5:41
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AI Again: Part 3: Supercharge Document Generation
AI Again: Part 3: Supercharge Document GenerationFind out how integrating artificial intelligence can streamline workflows, minimize human error, and ensure compliance with legal standards. In this episode, we break down the concept of ...
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Season 3
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Episode 22
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9:23
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AI Again: Part 2: Supercharge Client Intake
AI Again: Part 2: Supercharge Client IntakeImagine cutting down your manual workload while increasing the accuracy and efficiency of handling new clients—it's not a distant dream but a reachable reality.In this episode of Legal ...
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Season 3
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Episode 21
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11:04
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AI Again: Part 1: Reintroduction to Artificial Intelligence
AI Again: Part 1: Reintroduction to Artificial IntelligenceJoin our host, Toby Rosen, as we explore the landscape that's making it easier and more necessary than ever for law firms to embrace AI in their marketing and sales operations. ...
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Season 3
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Episode 20
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6:29
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Cybersecurity for Law Firms: Top 3 Tips
Top 3 Cybersecurity Tips for Law FirmsJoin our host, Toby Rosen, as we discuss how to stay sharp and ahead of the curve with a systematic approach to security. Prepare to redefine your firm's defense strategy with our discussion about t...
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Season 3
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Episode 19
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11:53
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Are Your Emails Actually Being Delivered?
Are Your Emails Actually Being Delivered?Ever wondered why that meticulously crafted email campaign didn't get the engagement you expected? You're not alone in this digital labyrinth. Join me, Toby Rosen, as we unravel the mysteries of ...
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Season 3
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Episode 18
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7:39
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Local SEO: Part 4: Reviews, Reviews Reviews
Local SEO: Part 4: Leveraging the Power of Client Reviews in Local SEOImagine your firm rising to the top of search results, not just by the number but by the sheer power of authentic, quality testimonials. In this final installment of ...
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Season 3
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Episode 17
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12:49
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Local SEO: Part 3: List Me Everywhere
Local SEO: Part 3: List Me EverywhereEver wondered why some law firms dominate the online space while others barely make a ripple? Unlock the secrets to enhancing your legal practice's online presence with me, Toby Rosen, as I take you ...
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Season 3
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Episode 16
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13:35
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Local SEO: Part 2: Components of Great Local SEO
Local SEO: Part 2: Components of Great Local SEOJoin me as we navigate the intricate maze of local SEO for law firms, revealing the secrets to capturing the attention of potential clients right in your own backyard. And wi...
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Season 3
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Episode 15
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13:28
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Local SEO: Part 1: What is Local SEO?
Local SEO: Part 1: What is Local SEO?Ever wondered why the law firm across the street is swamped with clients while you're not? Unlock the secrets to becoming the go-to legal expert in your area as we start to lay out the blueprint for ...
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Season 3
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Episode 14
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7:57
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